Professional MBA in Tourism Management, MBA Studium

The Professional MBA program in Tourism Management has been developed in cooperation with the Vienna University of Economics and Business Administration, one of Europe’s leading business schools. This joint venture guarantees that academic studies are pursued at the highest level while maintaining business relevance. The Professional MBA is a postgraduate program designed especially for people wanting to further their career in the field of Tourism Management or aspiring to a leadership role in the industry.

Vienna is the perfect location for tourism studies. This cosmopolitan city, renowned for its cultural and intellectual exchange, is the seat of numerous international organizations, including the United Nations, and hosts many congresses and conventions of global importance. Its truly international ambience is reflected in the lifestyle of the Viennese. Vienna also offers very high-quality living but at affordable prices. Here students can experience the wide variety of cultural offerings for which the city is famous.

Our Professional MBA in Tourism Management program aims to teach students the following skills:

professional skills

methodological skills

problem-solving skills

social skills

management skills

MODULE I (Common Body of Knowledge (CBK)) – Managerial Accounting and Cost Control – Data Analysis and Decision Making – Operations Management – Financial Management – Marketing Management – Managerial Economics – Competitive Analysis and Strategy – Leadership and Ethics – Managing People and Organisations in the Service Industries

MODULE II (Tourism and Leisure System) – Tourism Marketing Intelligence – Tourism Psychology and Behaviour – Leisure Psychology and Behaviour – Tourism Services Production

MODULE III (International Strategies and Policies) – International Tourist Flows and Forecasting – Strategic Marketing for Tourism Destinations

MODULE IV (Innovation and Knowledge Management) – Knowledge and Change Management – Innovation and Product Development

MODULE V (Destination and Network Mangement) – NTO, RTO, CTO Management – Tourism Collaboration and Inter-Organizational Networking – Cultural Tourism Management – Destination Competitiveness – Sustainable Tourism Policy

MODULE VI (Services and e-Marketing) – Tourism Information Systems – Quality Management – Benchmarking and Web Site Optimization – Recommendation and Customisation – Computer Reservation and Distribution Systems – Web Mining and Media Monitoring – Enrichment – Latest Trends and Innovations in Tourism (together with BBA) – Tutorial Master Thesis – Master Thesis

MODUL University Vienna offers 5 scholarships of € 5,000 each.

Eligibility for scholarships is based on:

academic and/or professional record; recommendation by university professors or industry experts; willingness to engage in academic research. Please enclose a letter applying for a scholarship to your application documents.

Assistantships MODUL University Vienna offers the following assistantships:

tuition remission of EUR 7,000 plus free accommodation in a single room for one academic year to MBA students who are ready to provide 20 hours per week of service in the areas:

Student Service Center Library, Teaching Assistant (Bachelor program), Faculty Research. Assistantship applications will be evaluated after complete application for the MBA programs has been received. Evaluation of applicants begins in June and continues until all positions have been filled.

Assistantships are available only to admitted students. Please apply by enclosing an informal letter to your application papers.

MODUL University Vienna disposes of 10 single rooms at a campus of student residences (Adolf-Schaerf-Studentenheim – Campus Brigittenau).

These single rooms can be rented by MBA-students for the whole duration of studies at the rate of € 250 per month or only for those periods where attendance in Vienna is required. In this case, the rent will be calculated on a daily basis. The rooms have an anteroom, a bathroom and are equipped with a refrigerator, a cupboard and a sink.

There are several shared cooking facilities on each floor and washing machines and tumblers in each building. The latter can be used for a small fee. The campus also provides fitness rooms, a sauna and solarium and several rooms for parties, performances, games, … which can be rented or used for a small fee.

No entrance exam

Eligibility for Admission:

Completed Bachelor’s degree in Social Sciences or Economics OR any other equivalent degree plus a minimum of two years’ professional experience. Exceptionally, candidates without a university degree may be admitted, providing they can give evidence of comparable qualifications.

All candidates whose native language is not English and who have not graduated from an undergraduate program conducted in English are required to provide proof of proficiency in the English language by showing that they have passed one of the tests below or by satisfying the Admission Committee in a form deemed appropriate by the Committee.

• TOEFL 570 PBT or 230 CBT or 80 IBT OR
• IELTS 6.5 (no sub-score under 6.0) OR
• Cambridge Certificate BEC Higher – Grade A

CV and motivation letter

Two letters of recommendation, or a list of publications

All applicants will be interviewed in English. These interviews will enable the Admission Committee both to clarify issues arising from candidates’ applications and to assess their personality profiles. At the same time it will permit the Committee to understand what applicants expect of the MBA program. Candidates with relevant professional experience will be prioritized.

No special requirements for foreign students.